Our marketing process
Marketing that does the heavy lifting
Every Heart & Home listing gets a full marketing plan, not just a sign and an MLS entry. We prepare the home, produce professional photos, drone and video, launch it everywhere buyers search, put paid advertising behind it, and reach out directly to the agents and investors most likely to bring a buyer.
Then we report back to you every week, so you always know what is working and what we are doing next.
01
Photography & drone
Photos that stop the scroll
Most buyers decide whether to see a home from the photos. Once your home is prepped and cleaned, our photographer shoots bright, true-to-life interiors, the exterior from its best angles, and aerials that show the lot, the setting and what is nearby.
- Professional HDR interior and exterior photography
- Drone aerial photos of the property and its surroundings
- Every photo ready before launch, so your listing goes live complete
Real examplePhotos from our own listings
02
Video
Video made for where buyers watch
Every listing gets video built for the places buyers actually spend time: a listing video plus short vertical reels for Instagram, Facebook, TikTok and YouTube. Depending on the property, that means drone footage, a cinematic walkthrough, or one of us walking buyers through it on camera.
- A listing video, with drone footage where it fits
- Vertical reels for Instagram, Facebook, TikTok and YouTube Shorts
- Posted on our channels and used in your paid ads
Real exampleListing videos we produced
Video styles we produce
- Drone videoAerial footage of the property, the lot and its setting.
- On-camera walkthroughOne of us walks buyers through the home and points out what matters.
- Cinematic home tourSmooth interior footage that shows how the home flows.
- Investor reelFor income properties: the rents, the units and the numbers that matter to a buyer.
03
Staging & cleaning
Ready for buyers before the camera arrives
Before media day we walk through your home with you and give you a room-by-room plan. A professional crew deep cleans the home before photos, and empty or dated rooms can be virtually staged so buyers can picture living there.
Included, no extra cost
- Staging consultationA walkthrough with a room-by-room plan for what to declutter, rearrange, repair or refresh.
- Pre-listing deep cleanA professional deep clean before photos, so the home looks its best online and in person.
- Virtual stagingEmpty or dated rooms digitally furnished so buyers can picture the space.
Available on request
- Full furniture stagingProfessional staging with rented furniture and decor.
- Additional or recurring cleaningExtra cleaning during the listing, or before closing.
- Trusted local contractorsPainters, handymen and landscapers we have worked with.
Ask us about options for your home.
Real exampleVirtual staging at 736 Green Valley Ave
The listing told buyers “Some photos virtually staged,” and we always label virtually staged photos.
04
Advertising
Seen everywhere buyers look
Your listing launches on the MLS and every major home search site, then we put paid advertising behind it so it reaches buyers who are not actively searching yet. Each campaign is matched to the property and the buyer most likely to want it.
MLS and Shorewest.com
Syndicated to Zillow, Realtor.com, Homes.com and the other major home search sites.
Paid social ads
Facebook and Instagram ads aimed at likely buyers in and around your area.
Search and video ads
Google search ads and YouTube video ads when they fit the property.
Your property online
A page on our website for your home, and a full custom property website for select listings.
Social posts and email
Just Listed posts on our channels and email campaigns to our buyer list and to agents.
Print
Brochures, feature sheets and Just Listed postcards.
Real exampleAds and posts we ran
05
Buyer outreach
We go find the buyer
Advertising reaches buyers who are browsing. Outreach goes straight to the people most likely to bring one: agents with active buyers, investors, and our own client database.
- Reverse prospecting: we find agents whose buyers' saved searches match your home
- Your listing emailed to Shorewest agents brokerage-wide
- Targeted agent lists built from recent sales near your property
- Our buyer and investor database, past clients and relocation contacts
- Open houses and broker tours when they fit the property
Real exampleAgent outreach for 2130 Velp Ave and 831 Michigan Ave
Built from MLS sold data so the agents most active near your property hear about it first.
06
Seller communication
You will never wonder what is happening
You get a clear rhythm of updates from the day we list to the day we close, and you can reach us any time in between.
- After every showingWe follow up with the buyer's agent and pass the feedback to you.
- Every weekA written marketing report: portal views and saves, inquiries, ad results, website traffic and showing activity, plus a strategy check-in.
- Every monthRefreshed advertising, a new email campaign, a market update and a look at the competition.
- When offers arriveA side-by-side review of price, financing, earnest money, contingencies and timeline, so you can decide with the full picture.
- Under contract to closingWe coordinate the inspection, appraisal, title work, any negotiated repairs and the final walkthrough, and keep you posted on every deadline.
Real exampleA weekly report we sent a seller
Marketing activity & performanceW7920 Amberg St, Amberg · one week
Realtor.com
528 views
5 saves · 2 min 17 sec average time on the listing
Zillow
298 views
3 saves · 2 buyer inquiries
Facebook ads + groups
1,200 people reached
45 clicks to the listing · 10 comments
YouTube video ad
2,500 impressions
85 clicks to the listing · 20 sec average view of a 30 sec ad
Google search ads
3,000 impressions
42 clicks · top search: “Amberg homes for sale”
Each report also covers the campaigns we ran that week, buyer follow-ups and our next steps.
Complimentary services
Who qualifies
Every listing. When you sign a listing agreement with Heart & Home Realty Group (Shorewest, REALTORS®), all five services below are included. There is no minimum price and nothing to pay up front: they are covered by our commission.
| Service | Who gets it | Good to know |
|---|---|---|
| Professional photography and drone | Every signed listing | Drone flights happen where airspace rules allow. |
| Listing video and social reels | Every signed listing | Style fits the property: drone, cinematic walkthrough or on-camera tour. |
| Staging consultation | Every signed listing | Scheduled before media day. |
| Pre-listing deep clean | Every signed listing | One professional clean before photos, for homes and buildings with interiors. |
| Virtual staging | Every signed listing | For rooms that benefit from it. Virtually staged photos are labeled in the listing. |
- Services are scheduled after your listing agreement is signed and before your home goes live.
- Services are matched to the property. Vacant land, for example, gets photography, drone and video rather than cleaning or staging.
- Full furniture staging, additional cleaning and repairs are not included. Ask us and we will get you options.
Not ready to list yet?
Get our free Seller Preparation Checklist: what to fix, clean and gather, week by week, before your home hits the market.
See Why Our Clients Love Us
Testimonials
Nolan is extremely approachable, which makes the overwhelming process of buying a first home into something exciting and fun rather than scary and intimidating!Alexis S.
Nolan and Casey were both wonderful to work with! I had a rather unique situation selling my property! They were both well-adjusted and helped me through all of it! My husband always handled the administrative work, so I had little to no knowledge of dealing with real estate! After my husband's passing, there were some situations that had to be taken care of, and they both helped me work through it and to get me the best deal possible!Heather E.
Nolan and Casey were an absolute delight to work with. They both had our best interests in mind. Every call or text I made, they replied right away. It was so refreshing working with young individuals who actually value the day-to-day experience of the real world. Thank you so much for making our experience enjoyable. I would recommend Nolan and Casey to anyone looking for a home.Pam B.
Casey was on top of it and amazing to work with. She worked around our schedule and was attentive to our home needs and wants. Highly responsive and would answer any questions we had.Daniela S.
Worked with Nolan to purchase our first home. I am very pleased with his service, attitude, ability to answer questions, and conduct of last-minute showings at odd times. I would recommend him!Jeff V.
Working with Nolan was the best decision we made in our home-buying journey. From start to finish, he walked us through everything from A to Z, making what seemed like a stressful process feel easy and exciting. He took the time to truly understand our wants, needs, and must-haves, and he didn't stop until he found us the perfect home. Not only was he incredibly knowledgeable and professional, but he was also patient, responsive, and always had our best interests at heart. If you're looking for a realtor who genuinely cares about his clients and will do whatever it takes to help you find your dream home or investment property, Nolan is the one. We couldn't be happier with our experience and highly recommend him to anyone looking to buy or sell!Chandler C.
Nolan has been a fantastic realtor for our entire journey. My wife and I were first-time home buyers and had an immense number of questions. Nolan was very patient with us, and if he didn't know the answer, he would always do some research and give us a call back as soon as possible. It was very reassuring to have him there with us whenever we had questions. Overall, he was a very knowledgeable and extremely responsive realtor! We will be using him again if we're looking to buy or sell in the future!Jake M.
I couldn’t have asked for a better partner in my search for a cabin in Door County than Nolan Appleton. Navigating such a highly competitive market can be overwhelming, but Nolan made the entire process seamless. From the start, he was incredibly knowledgeable and strategic, offering invaluable advice and direction that helped me stay ahead of the curve. Nolan was consistently responsive to all my questions and requests, no matter how small. Beyond his professional expertise, he is a genuinely friendly and personable agent who truly cares about his clients. Thanks to his hard work and guidance, I was able to find and successfully acquire the perfect cabin in Door County. I highly recommend working with him, especially if you are looking for an expert who knows how to navigate this unique and competitive market.Lisa B.
Nolan is an excellent realtor, and I would highly recommend him. He took great care of my senior Mom when moving from her home. Nolan went way above and beyond what was expected and held my mom's hand through a very difficult life transition. Nolan understands the stress that can come with moving, especially with senior clients. I 100% recommend his services and will use him again with future realtor transactions.Stacy L.
Thinking about selling?
Let's plan your listing
Tell us about your property and your timeline. We will walk you through the marketing plan, a pricing strategy and what your home could sell for.
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